ARCHIVES

Monthly Archives: August 2010

Welcome David and Michael!

Let’s welcome David Taub and Michael Rutledge to the Lawline team!

David will be assisting Vas with all the cutting-edge projects he produces through Quality Assurance testing. His first big project will be reviewing the new CRM. He’ll also be helping both Vas and I manage the help@lawline account.

David sporting his Dave Thomas get-up

Here’s a bit on David:

David Taub is a student at CUNY Hunter College earning a BA/MA degree in economics.  Born and raised on Strong Island, David spent his youth watching Back to the Future and hopes to one day create a time machine…out of a DeLorean.  Additionally, David has developed a taste for the finer things in life: the Yankees, the Jets, Mad Men, and LOST.  David hopes to one day enter the world of sports and business.  In the words of Marty McFly, “If you put your mind to it, you can accomplish anything.”

Michael looking good!

Michael will be assisting in the Marketing Department, helping upkeep our reporting, sponsorship statuses across the nation, and growing our email directory. He’ll be key in helping us grow our campaigns!

My name is Michael Rutledge and I am a recent graduate of the University of Colorado and a new resident of Brooklyn, New York. In Colorado I was an outdoor enthusiast, participating in everything from skiing to downhill mountain biking (I’m a big fan of extreme sports, the more extreme the better!) I am excited to be in New York and closer to my family on the east coast and am also excited to be at Lawline, as my dream is to one day be an attorney.

Welcome guys!

1 Comment
Permalink: http://www.furthered.com/2010/08/31/welcome-david-and-michael/

60 Second Book Review: Delivering Happiness (10 out of 10)

DeliveringHappinessBook

If I had to rate this book I would give it a 10 out of 10. It gives you a behind the scenes look on how Tony built Zappos and sold it recently to Amazon.com.  At the end of the book he goes into more detail about the science of happiness and some different philosophies he has studied over the years.  I took a lot just from this part alone.  Both Franks have read this book already as well. Who is next?

Posted in: Actively learning | Leave a comment
Permalink: http://www.furthered.com/2010/08/31/60-second-book-review-delivering-happiness-10-out-of-10/

Andrea and Jessi’s Monday Morning Mashup

The piece we put together pays tribute to Christie’s pop goddess Kelly Clarkson and the lovely lovely Beyonce.  Dueling sopranos singing goodbyes seemed appropriate.

Cover yourself, I can see your halo.

Halo-Already Gone Mashup

Leave a comment
Tags: ,
Permalink: http://www.furthered.com/2010/08/30/monday-morning-mashup/

Lawline Twins Enjoying the day at the Beach!

Leave a comment
Permalink: http://www.furthered.com/2010/08/30/lawline-twins-enjoying-the-day-at-the-beach/

Customer Service and The Actor’s Script

Hello!

This is my handout for my presentation on The Actor’s Script by Charles Waxburg. It was an interesting look at how to control and manipulate a conversation to get what you need. Sometimes you just need a different perspective on the same ol’ thing.

The Actor’s Script Script Analysis for Performers

By:  Charles S. Waxberg

How does this apply to Customer Service?

Let’s break down the formula for why we take action:

Objective  +  Obstacle  =  Action

If you know what stands in your way you can choose how to best act on it.  When taking an incoming call and solving a problem is it helpful to step back for a moment and remember these points so you can be in control of the conversation.  When we are in control, we get what we want.

Our Objective:  Leave every customer happy and open to speaking

Leave every customer happy.

with us again

Our Obstacle: Unknown ( LISTEN until the customer has finished telling their story and Discover it)

Exercise: One Word Story Problem

Six Ingredients and Two Spices (And how it applies to customer service)

  1. The Objective: must be consistent with your words and actions.  Your desire to make a sale, or get off the phone, or stay on the phone, or etc. should always be in line with your major objective in the day.  If our objective is to leave every customer opening to talk to us again, keeping this in mind will color everything you say on the phone.
  2. The Objective must be ACTIVE.  Your objective for the day must be something to DO rather than just a general goal.

IE:  INACTIVE OBJECTIVE:  Every Customer to be happy.  Happy is a desire.  You must DO something to inspire happiness

ACTIVE OBJECTIVE:  Motivate every customer I speak with to Upgrade to Unlimited CLE

  1. The Objective must be phrased in the POSTIVE.   Positivity is infectious.  Let’s spread it by keeping our daily objectives positive.
  2. The Objective must involve your partner.  Your partner is the customer on the phone.  If one of the basic human

    The customer is your partner

    desires is to be understood it would make sense to assume everyone wants to be heard and feel important.  If you dominate the conversation by giving a lecture on how our courses work, your partner is not involved in the conversation.  Remember to take amoment to involve your partner is your conversation.

  3. The Objective must involve conflict.  There is always a problem solve and by searching immediately for the problem, aka THE OBSTACLE, we can assist the customers more quickly and efficiently.
  4. The Object must arouse artistically.  There must be some way or something that you can take home at the end of the day and feel fulfilled in the work that you do, be it artistically or here in customer service. What is it?  Do your best to find the most rewarding parts of your job and reflect on it.

Two Spices

SPICE 1: Stakes.  What is at stake for you? What is at stake for our customers?  How does this affect you when you take a moment to think about it?

SPICE2: Urgency.  “The higher the stakes and the more urgent the circumstances the harder you try.”   How does this relate to your work every day?  Please share with the group now.

ACTIONS

If everything you say, or do to someone else is coming out of wanting a specific goal you can manipulate what you want the end game of your conversation. You do this recognizing and playing actions.

See Example from WAITING FOR LEFTY

Every action has it “nature”, and its nature has:

  1. Tone
  2. Rhythm
  3. Physicality.

Posted in: Actively learning | Leave a comment
Tags: , ,
Permalink: http://www.furthered.com/2010/08/30/the-actor%e2%80%99s-script/

Book Report Blue Ocean Strategy

Brief overview of the Blue Ocean Strategy.

The authors define W. Chan Kim and Renee Mauborgne define the “Red Ocean” market and the “Blue Ocean” market. The Red Ocean is defined by fierce competition where companies battle to differentiate their product/service or have the lowest price.

The Blue Ocean defines a market in which a company ventures into an uncontested marketplace. Here, there is no competition or rules of the market – they are waiting to bet set.

Check out the video to learn more on how to create a Blue Ocean.

Posted in: Actively learning, Uncategorized | Leave a comment
Tags: ,
Permalink: http://www.furthered.com/2010/08/30/blue-ocean-strategy/

The Perfect Job

I Love My Job

Since I have been young I have been obsessed with working at the perfect job. To me that meant somewhere I felt fulfilled every day and made an impact on something bigger then myself. After working at several different companies over the years and being disappointed, I believed the only way to ensure I could meet my needs was to create something from scratch. As we built the company, it became my cause to provide that type of fulfillment to everyone else who worked here.

As a result, we do what we can to inspire learning, spark creativity and give everyone the opportunity to shape the future of the company. Creating this structure has been extremely helpful in forming the culture of Lawline.com. However, it does not compare to our number one priority of recruiting people whose raw qualities include passion, drive, creativity, and most importantly, kindness. As Jim Collins says in “Good to Great”, the most significant thing is to get the right people on the bus, the direction you go in is less important. Being surrounded by so many passionate people who are focused on the success of the company has made this my perfect job!

Leave a comment
Permalink: http://www.furthered.com/2010/08/27/the-perfect-job/

Intern Duo Will be Missed!

Farewell to our two great interns Megan Creighton and Nicole Wagoner!

Megan interned as a Marketing Assistant for the summer. Her bright personality and positive attitude did nothing but add to the energy of the company. Although the marketing department can get a bit fast-paced at times, Megan not only kept up but still found ways to help push us faster!

Nicole worked as a QA tester and will be returning to school for her degree in Computer Science. Her attention to detail was tremendous, as were all her additions to the Development Team. She has a bright future ahead of her!

Nicole, Megan… best of luck and we will miss you both!

Leave a comment
Tags:
Permalink: http://www.furthered.com/2010/08/26/intern-duo-will-be-missed/

Climbing the Corporate Ladder

why climp the corporate ladderBook Review – Why Climb the Corporate Ladder When You Can Take The Elevator? Watch the following book report to learn more!

Leave a comment
Tags: ,
Permalink: http://www.furthered.com/2010/08/26/climbing-the-corporate-ladder/

Lawline heads to Heartland!

Lawliners head out to Heartland Brewery for some after hours fun. Vas even seemed to master the art of sleeping while standing. Now we just have to get him to code while he sleeps… although he may already do that

Where to next time?

Leave a comment
Permalink: http://www.furthered.com/2010/08/24/lawline-heads-to-heartland/

Finding Your Why

finding your why
The foundation of Simon Sinek’s work with clients is in helping them discover the “why” of their businesses and to work from that goal—the “golden circle” bull’s eye—outward.

Simon offers an unconventional perspective that explains why some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over.

The most successful businesspeople, he says, follow that framework, staying true to their beliefs in every part of the company’s operation, from marketing to how they treat employees. The result trickles down to the customer through products, marketing and customer service. Throughout this program, Mr. Sinek offers compelling evidence that, with a little discpline, anyone can learn to inspire.

View the full interview!

Posted in: Actively learning | Leave a comment
Permalink: http://www.furthered.com/2010/08/24/finding-your-why/

4 Hour Work Week – 60 Second Book Review

David reviews the book “The 4 Hour Work Week.”

Underlying theme: 80% of your day is filled with noise and the biggest distraction being unnecessary emails. I guess this email adds to them.

Take a look!

Posted in: Actively learning | Leave a comment
Tags: ,
Permalink: http://www.furthered.com/2010/08/24/4-hour-work-week-60-second-book-review/

How to Recruit, Hire and Motivate Employees: Retaining A Players

In this seminar David Schnurman, President of Lawline.com & TrueNYC, discusses how to hire the best employees to help your business grow. He reviews today’s staffing issues and the challenges businesses face with cultivating and retaining quality human and intellectual capital. This seminar teaches entrepreneurs how to bring new talent on board, provide them with growth opportunities and keep them around. Learn new ways to actively engage employees and build a culture of employee retention with long-term payoffs.

Seminar Highlights:

* Practical, take-home advice on employee recruitment, testing and selection
* Learn how to receive applicants that tell the truth
* How a business with limited advancement opportunities for employees can still satisfy workers
* Why people leave: job, organizational and leadership issues?
* True financial costs and consequences of turnover
*  Assess the strengths and weaknesses of your organization’s current employee retention strategies
* Create a “retention roadmap” for your company to adopt
* Improve employee satisfaction, loyalty and team involvement
* Learn key metrics that will help build internal allies in your fight against turnover

Course Video/Slide Show

Posted in: Actively learning | Leave a comment
Permalink: http://www.furthered.com/2010/08/24/how-to-recruit-hire-and-motivated-employees-retaining-a-players/

Fantasy Football Heats Up Lawline

Amidst the recent cooling weather, Monday’s Fantasy Football draft kept the Lawline offices hot!

The company-wide (and perhaps nation-wide) anticipation for this year’s Fantasy Football Draft finally came to realization yesterday, and the results were no let-down. The staff stayed after hours battling over picks in the company of wings, drinks, and friends.

One surprise was the elimination of team Reekers/Silver from the league pool. However, this last minute change will likely open the field for all contenders, as the duo would have undoubtedly finished the season undefeated. Reekers and Silver were both unavailable for comment.

It looks to be a competitive and fun 16-weeks. Stay tuned for more updates!

Leave a comment
Permalink: http://www.furthered.com/2010/08/24/fantasy-football-draft-results/

Sasha… at the Disco?

Sasha has moves.

1 Comment
Permalink: http://www.furthered.com/2010/08/23/sasha-at-the-disco/

Lawline, Bastone Recognized for Emphasis on Employees

The Zweig HR Letter recognized Lawline.com for it’s HR innovations. The following article profiles COO Frank Bastone’s unique take on hiring and motivating employees as a part of his “Real World School”.

Take a Closer Look!

Leave a comment
Permalink: http://www.furthered.com/2010/08/22/lawline-bastone-recognized-for-emphasis-on-employees/

Finalist for Best Practices in Sales & Marketing

We were named today as a finalist for the New York Enterprise Report Small Business Awards for Sales and Marketing!

The award is an annual program honoring the achievements and accomplishments of the 500,000+ small businesses throughout the tri-state area. To use their words to describe the award, “A panel of experts in the related fields judge all award packages. Awards will be presented to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages, revenue profits and/or long-term value”.

Congratulations to everyone for all their hard work; it truly is a prestigious honor to be a finalist. We will be recognized in an event in October, where the winners will also be announced.

Leave a comment
Permalink: http://www.furthered.com/2010/08/20/finalist-best-practices-in-sales-marketing/

Lawline.com Named One of 40 Best Companies to Work for in NYS

Check out the below Press Release of this prestigious award!

Last year, Lawline.com was a finalist for the New York Enterprise Report’s the Customer Service award for its reputation on treating customers with respect, dignity, and care. The company now has another achievement to showcase its philosophy on the practice of serving others: one of New York State’s best companies to work for.

On Wednesday, April 21, the Best Companies to Work for in New York program ranked Lawline.com the eleventh top small/medium sized employer in the state. President David Schnurman, who created the online Continuing Legal Education company in 1999, accepted the award in Albany, New York, on behalf of his company.

“Our greatest assets are our employees,” Mr. Schnurman states. “We strive to provide them with what they need to excel, and in return we believe that this maximizes their potential.”

The award consisted of a two part assessment: an employer survey regarding benefits, policies, practices, and other general data (25 percent of the total assessment), and a confidential employee survey evaluating the employees’ workplace experience (75 percent of the total assessment).

Mr. Schnurman and Lawline.com add this accomplishment to their growing list of recognitions, namely its recognition in customer services and features in such publications as Crain’s, Entrepreneur, Forbes, Inc. and The Wall Street Journal.

Leave a comment
Permalink: http://www.furthered.com/2010/08/20/lawline-com-11-company-to-work-for-in-ny-state/

10 Commandments to Building a World Class Customer Service Organization

John DiJulius shares a number of revolutionary customer service concepts and techniques that are easy to use and simple to implement. In addition, he stresses the importance of creating value that is unusual and unique to your small business, and personalizing your relationship with customers. Concluding with a detailed overview of the 10 Commandments to building a world-class customer service organization, John provides keen insight into how small companies can consistently exceed their customers’ and staff’s expectations.

Course Video/Slide Show10 commandments

Posted in: Actively learning | Leave a comment
Permalink: http://www.furthered.com/2010/08/20/10-commandments-to-building-a-world-class-customer-service-organization/

Matt Gold’s last, custard-filled day

Friday, Lawline wished a fond farewell and happy trails to Matt Gold. Our 22 Cortlandt office thought of no better way to properly send Matt off than with a Nickelodeon-style pie right where it counts. Matt was both moved and satiated by this loving gesture.

We wish Matt the best of luck in his future at Florida State University this fall!

Leave a comment
Permalink: http://www.furthered.com/2010/08/19/matt-golds-last-custard-filled-day/

Dan Fahy turns 30…ish.

On August 12th, Dan Fahy celebrated his 30th birthday. Co-workers gathered to join in

the festivities and assist Dan in polishing off heaping portions of delicious cake (but they

were really there to celebrate Dan’s birthday, we swear).

From everyone here at Lawline, we hope you had a very Happy Birthday. May your next 30 years treat you just as well as these have!

Leave a comment
Permalink: http://www.furthered.com/2010/08/19/dan-fahy-turns-30-ish/

Frank Bastone flies over Manhattan

On the afternoon of August 13th, our very own Frank Bastone took to the skies above Manhattan for an eagle-eye tour of the city. Only the seagulls of  Coney Island are familiar with the sensational view that Frank experienced (and maybe anyone else who has taken a helicopter tour of New York City).

Shown here are some pictures which were taken to capture the special moment, so that we here at Lawline might get to share in the beauty of Frank’s airborne journey.

Leave a comment
Permalink: http://www.furthered.com/2010/08/19/frank-bastone-flies-over-manhattan/

Your Lawline.com verification code is the word…

See some of the verification codes that didn’t quite make the cut:

Leave a comment
Permalink: http://www.furthered.com/2010/08/15/your-lawline-com-verification-code-is-the-word/

Lawline.com Finalist for Best Practice in Customer Service

Here’s a press release from our recognition as a Finalist for Best Practices in Customer Service by the New York Enterprise Report. Enjoy!

Lawline.com’s lauded customer service system which has gained national recognition for placing customer service at the center of its business strategy has been rewarded as one of the finalist in the New York Enterprise Small Business Awards of 2009 in the customer service category.

“The use of their unique best practice has given them a distinct competitive advantage and we congratulate them for their initiatives and innovative thinking”, said Robert Levin, Editor-in-Chief & Publisher of The New York Enterprise Report

President David Schnurman explains how the passionate customer service effort began with a mission statement. “Our overall aspiration is to serve and educate our customers. In order to do this efficiently, we need superior practices that serve our users.” With this in mind, Schnurman and his team developed a training program and an entire backend system that focuses chiefly on the customer.

“Customers complete their CLE feeling educated by our courses, and appreciated by our company. We extend ourselves to our fullest ability in order to demonstrate our gratitude”, adds Christie LaBarca, Lawline.com’s Director of Customer Relations.

1 Comment
Permalink: http://www.furthered.com/2010/08/15/lawline-com-finalist-for-best-practice-in-customer-service/