Much of what we do here at Lawline lies in the information 
and details we e-mail our customers, faculty members and potential users. We are often letting others know about new Continuing Education (CE) specials, upcoming live seminars and newly added courses. As a marketing professional it is crucial to know how and when to email or communicate with our various audiences.
When doing so, there are a few things to keep in mind. Of those, there are two I find most important:
1. The early bird gets the worm! Send out emails by 8:30 AM.
2. Captivate via subject line. Never underestimate the power of a few good words
Think of when you first sit down at your desk, turn on your computer with coffee in hand and check all your awaiting emails. This is where our earlier is better concept stems from.
You might be thinking, most of those emails get deleted without so much a glace. While that might be true, it brings up the second important point of subject lines. You may receive a lot of emails in the 
morning and throughout the day, but the catchier and more enticing the subject line the higher the chance of getting the readers attention. When writing subject lines make sure it answers the question of “how does this benefit you?”.
Proper timing and enticing wording are more than half the battle in opening an email. If you’ve got those weapons, then victory is a short click away.
Today, Julie had everyone find a random person in the room to talk to and talk about anything they wanted to for 15 seconds. They could introduce themselves, talk about what they did over the weekend, or an interesting fact about themselves.
Last Friday morning presentation, Brandon demonstrated through two different parts of how things aren’t always how they seem. In the first half of the presentation, Brandon discussed a new watch company whose whole purpose is to remind people time is relative and to take time to in the moment. The watch company, 
By looking at the title, you are correct if you guessed 20 Questions.
Ever ask Kyle how he is doing or how his day is going? Before you ask you already know the answer; AMAZING. In May, Kyle shared his story and keys to success with the company by leading the discussion in a few Lawline Learning Sessions. His favorite was “Kyle’s Kool-Aid and Life Lessons” where he shared 11 lessons he lives by.
With Lawline.com looking to add more employees to its Customer Support Department, Chris volunteered to conduct preliminary interviews with candidates. Because of this we were able to bring in twice the amount of candidates as normal and have already brought in a number of great candidates for the position. Because of Lawline.com’s extreme passion for serving its customers, choosing the perfect candidate has not been easy.
For you avid culture blog readers, here’s a recap of the presentations done in the morning huddles.
Andrew has been going out of his way to update the learn blog with info about the Treyvon Martin case and other legal infoblogs. (Check out them out at 
Last week, Chris taught us how to dance Bachata. Bachata is music that originated in Dominican Republic. Recently, the music has become extreme popular. This was not always the case beause early on, Bachata was regarded as being solely for the lower class in Dominican Republic. These attitudes have since changed. The best thing about Bachata is that it is easy learn. A simple 1, 2, 3 Step and you got it down.
Janet: The video below was a project based on the idea from fiftypeopleonequestion.com in which it embraces the different cultures, different views, different experiences and thoughts of fifty people in one place in one day in one city. The reason I chose this video is not to focus on things that we may or may not regret but to bring to the forefront the idea that if we were to take a little time out of our lives, be it daily, annually or in blocks of years, it is in my true opinion something truly necessary to each of us. Necessary not just on a professional basis but more importantly on a personal basis.
Two heads are better than one so many together would solve quicker, right? Last Friday, I put that theory to the test with some brain teasers called Dingbats.
Over the past month, Trisha has taken on a great amount of new responsibility in the Production Department. She has completely changed the way we moderate our live webcast courses. She brought to it the ability to resolve customer problems, provide insight to the content of the courses, engage customers, and provide a unique environment for our learning center. Further, she has began producing materials for courses, assuring the courses are completed on the admin, put together course playlists, and actively challenged the department to continue pushing further.
transportation?” “Yellow Submarine, by The Beatles.” And then we go around in a circle and share our questions and answers. It’s a nice way of seeing what other people’s music tastes are and also the explanations that they give to song if the title doesn’t exactly answer the statement or question. One colleague received the question, “Who is your best friend?” and she responded with “Don’t Stop Believing, by Journey” because the song reminds her of her best friends and they always sing and enjoy that song together. The best part was that this game really displayed one of our core values, which is seeking creative solutions. We constantly have to find creative solutions for our questions, and in this case, we had to use song titles in order to get there.
Micah has led the charge with our new PTZ camera – a camera that features remote directional and zoom control. In combination with Wirecast, the setup would allow a moderator to be located anywhere in the world while filming programs in our studio, and it would allow the moderator to have unique control over the camera’s functioning through the remote.
On Friday, February 10th, a selected few of us were given the opportunity to visit a high school that specialized in Law. This was part of the Youth Development Program with the Big Brother Big Sister organization. Everyone who went said it was very rewarding to give advice and speak to these kids about life after high school.
Chris: “I would say taking the kids away from their element was the best. Many times kids are talked at and not to. Most of the kids were young and still getting used to the High School routine”
Frank: “It is great to hear from them and offer assistance that you can. Hardest part of the program is the reality of the resources some children have. Some have a lot of support at home. Some have none. I think the experience had more of an impact on the student’s and myself than I could have imagined.”
Jeff F(I): “I spread the word about Linkedin to every group I spoke to, as that is how I was introduced to Lawline and not a single student had heard of it. I thought the best part of the program was seeing how much the teachers appreciated us being there and getting to hear their students talk about future plans and goals. ”
Melissa: “I think the best part was being able to really think about the things I wish someone told me when I was beginning to think about college and the direction I wanted my life to go in. Simple things like managing your time, finding a mentor or meeting one on one with an admissions person to talk about scholarship possibilities were things I either found out after the fact, or had to find out by going through the process with no guidance. The hardest part for me was to hear the kids didn’t have access to sports.”
Mike F: “I think the best part of the program was just getting some 1 on 1 time with students and understanding what it is like to be a kid in public school in the city in today’s age. Hopefully I gave some of the kids good advice that they will actually follow.”
Sal: “The best part of the program was going group to group and teaching them the proper handshake. I would introduce myself to each student, and then have them re-do the introduction with a different scenario: I told them that it’s 10 years down the road and I am the person deciding whether or not they get their dream job. I asked them to look me in the eyes and shake my hands with the confidence of a “there is no way I’m leaving this interview without this job” mentality. They laughed amongst themselves, but when it came down to it the introductions significantly improved.”
